CHARMS

Customisable Charms That Lock in Place. Designed to Tell Your Story.

New Here? We Understand.

Over 5,000 pieces sold and still counting — we're here to earn your trust.
Thoughtfully designed, beautifully made, and guaranteed to last — because jewellery should feel as good as it looks.

  • Capture Your Moment

    Iconic Link charms clip on, stack up, or wear solo. Add a birthstone, engrave a name, or wear it plain and minimal. Your story, your way.

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  • Timeless Tokens

    Celebrate life’s moments with curated charm sets—featuring bestselling charms, luxe personalised packaging, and free shipping.

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Design Your Dream Piece

One-of-a-kind, made just for you

Our bespoke design service is rooted in craftsmanship and collaboration, whether you're dreaming of a custom engagement ring, a meaningful charm, or a statement necklace. Each piece is thoughtfully designed and handcrafted in Cape Town using fine materials, guided by your vision and made to last a lifetime. From idea to heirloom, we’re here to bring your story to life.

Let’s create something unforgettable

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JEWELLERY THAT’S MADE TO LAST

Crafted from solid metals — fine Italian brass, bronze, sterling silver, premium gold-plated silver, and solid gold. Adorned with ethically sourced gemstones and certified diamonds. Thoughtfully handmade in Cape Town, worn by women everywhere.

9ct Solid Gold

Shop our styles that are available in 9ct gold, to keep forever.

Do you have a retail store?

Let’s work together and find out how ORA can help your brand grow.

We reduce your risk and workload by providing easy-to-merchandise display stands that showcase different best-selling ORA ranges.

We invest in stores that invest in us, let’s grow together.

Become a stockist and join our success story today.

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