OUR STORY
ORA was launched in 2015 by Natasha Collins. She wanted to create pieces that were elegant, affordable, easy-to-wear and maintain - whilst preserving her integrity as a designer and a goldsmith.
Natasha’s goal was to share her passion, and what brings her joy, with as many women as possible - in the hopes of inspiring them to share theirs too!
Armed with a clear vision when she designs, Natasha draws on the wisdom of her past to create magic in the present moment.
This creative process led her to the name ORA, which means NOW in Italian.
OUR WHY & VISION
To share our joy so that others are inspired to do the same.
To create, invent, evolve, ignite and unite.
OUR BELIEFS
- That everyone deserves to be heard.
- In honouring individuality.
- Creating a still space for creativity to shine.
- Tapping into our intuition and trusting our creative powers.
- Living a passion-fuelled life.
OUR QUALITY, STYLE & CRAFTMANSHIP
Elegant, subtle, minimalistic jewellery - for women to make their own.
All materials are ethically sourced and consciously made to last a lifetime.
Our original designs are handcrafted into quality, versatile and timeless pieces.
SUSTAINABILITY
ORA IS A SUSTAINABLY CONSCIOUS BRAND
Our journey with sustainability is on-going. We challenge ourselves to do better and commit to considering the impact of our decisions on colleagues, society and the environment.
By being MADE LOCALLY & MADE TO ORDER we ELIMINATE WASTE
- We recycle our metal where we can
- We create jewellery that’s made to last
- We ethically source our gemstones and precious metals
- We use packaging that can be kept or recycled
- We value the people and teams we work with
UNDERSTATED
SOPHISTICATION
FOR THE REBELLIOUS-HEARTED.
I started making and designing jewellery when I was 15.
I love pushing the boundaries on what is conventional, and perceived as possible, in the manufacturing, design and fashion world. If I’m told “No,” I ask, “Why Not?” and then find a way! I believe in doing what feels right for you and that if you follow your passion and purpose there is always a way!”
“TODAY YOU ARE YOU, THAT IS TRUER THAN TRUE. THERE IS NO ONE ALIVE WHO IS YOUER THAN YOU.” - DR. SEUSS
